Coffee Stain:
Cafe & dye shop
Coffee Stain is a brand created by me. It is a cafe where you can dye your clothes or clothes you purchase with the in house brews. It was designed to embrace the mistake of spilling coffee into something fun and creative. There is so such thing as mistakes.
BRAND ELEMENTS
Multiple Iterations
#2 was chosen, cafe & dye shop locations was still being decided.
Color Decisions
After choosing the black & white, deciding the colors was next. I wanted to go with coffee feeling warmer colors. In the end #1 was chosen.
Coffee Stain: Brand Sheet
This sheet shows logo variations as well as patterns, color choices and font choices. It has the basis of the main brand elements.
Final Logo Design
Cafe & Dye shop was located at the bottom, and centered differently. Varied colors were chosen for contrast.
Sub-Logos
Used for websites, favicon, or alternate logo for clothing
Magazine Ads
Final Magazine ads
Edited together using photoshop and finishing them off in Illustrator. The left has a custom shirt I edited to look like creme and put in the coffee. The right are all separate elements I brought together to make the ad.
Final Magazine ad Mockups
Ads show in my showcase expedition
